Digital Marketing AuditOctober 28, 2021 2021-12-08 10:41
Digital Marketing Audit
Performing regular digital marketing audits will help you identify the areas that are working and which ones need your attention.
Getting it Right
If your digital marketing results are lackluster or if some channels have shown a marked drop, it’s a clear indication that a digital marketing audit is in order. Some of the issues you may notice could include:
- Your current digital marketing efforts are not generating any new leads.
- You have noticed a recent drop in sales.
- Your web traffic has decreased or has flatlined.
- Your social media audience is disengaged.
- You need to build your social media presence.
- The click-through rate on your outbound marketing is lagging.
- You are in the process of scaling up and need to define a strategy to support it.
A digital marketing audit will give you insights into how each of your channels is performing so you can define and design a solution that will deliver the results you want.
How Digital Marketing Consulting Works
If you’re unsure where to start with digital marketing, you’re not alone. Creating a digital strategy can be difficult, especially given the rapid evolution of technology and the rise of social media. As your digital marketing partner, we will provide you with the guidance you need to navigate this ever-changing and constantly fragmenting field, so you can see where your business needs to go with digital.
To begin, our team will assist you in determining what makes your company tick and where you want it to go. With a solid understanding of your business, our team will use their knowledge and experience to offer the best digital marketing mix for your company.
You will be provided with document findings and recommendations tailored to your specific business goals. Our team can implement this strategy for you or simply offer guidance throughout the implementation phase.
For clients who already employ digital marketing professionals, we can also assist them with the implementation portion of the plan.
Invest in digital marketing with our experience and expertise.
In UAE, we’ve worked with a number of different brands from a variety of industries. It’s more likely that you’ll achieve a higher return on investment when you opt to work with someone who has experience establishing a digital strategy that works because you’ll benefit from a plan that’s specifically tailored to your organization.
We will work with you and your team to refine your plans by going through intensive strategy sessions where we will redefine your brand positioning, target market and opportunities, and targeting strategies.
A branding strategy will be developed by our designers and brand experts so that no matter where your business is presented, it always looks good and is consistent in the minds of your customers.
Defining Your Audience
With the help of our marketing experts, you can create detailed audience profiles. We'll create buyer personas and buyer journeys to help you understand who your target audience is and how they buy your products or services.
Segmentation & Targeting
Your target approach and acquisition strategies will be established, including when and how to use demographics, geolocation, customer value, the customer lifecycle, content-specific consumption patterns and remarketing techniques, among others.
As a result of the research we've conducted, we'll come up with a list of marketing objectives and opportunities that we believe are realistic, achievable and practical for your business.
Implementation of marketing Methodologies
It is necessary to establish frameworks and methodologies in order to implement an integrated digital marketing strategy. This keeps your team on the same page and on task, and ensures that your organization is focused on incremental improvement.
Every step of the way, we'll work with your team to define your KPIs so you can measure your progress as you implement our strategies. We ensure that your project is managed in a way that maximizes your chances of success.
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